Clear, resonant and convincing. Narrative websites are memorable and they convert. They simplify multi-channel content and experience.
A great narrative tells a thousand stories. You’ll have the right content for the right audience in the right place connected in the right way to build the right relationships. Less stress, more impact.
What is your organization about? How will you get there? A bold vision statement is not enough. You need a narrative.
IS YOUR WEBSITE MEMORABLE?
strong narratives convince and convert
DOES YOUR AUDIENCE GET YOU?
the right message for the right people
IS YOUR ORG MISSION DRIVEN?
a shared understanding galvanizes teams
IS YOUR BUSINESS SCALING?
clear, crisp decisions, rapid execution, lean sales and marketing
When do you need a new narrative?
People know they need a narrative when they begin designing or redesigning the website. Suddenly its excruciatingly clear that you don’t know exactly what you want to say or how you need to say it so that your audience will get it, find it, want it. We love this job.
New communications strategies.
Maybe you’re ready to tie together your website with a bit of social or even add a content strategy into the mix. Do you know what you’re going to say? We’ll get you sorted.
You’re doing well, but you need to go further faster. When you connect with people 1 on 1 it works, but you need to have that conversation. How will you scale? How can you get beyond the 1 on 1? Narrative. Yes, it’s that powerful.
Maybe you’re trying to get investors to buy in. Investors look at numbers. But only if they’re already bought into the idea and the team. How good is your pitch? Its as good as your narrative.
You’ve done well, but its time to look at the future. You’ve done so much that the storyline may have gotten a little fuzzy. You’re not 1 or 10 people anymore but 100 or 1,000 or 10,000. How do you get that focused? How do you re-ignite what propelled you there in the first place? Narrative development plumbs your core values and your core value proposition, and distills that into a potent, shareable idea. A narrative will galvanize your organization and your market.
The Narrative Hierarchy
WHAT WE DO
BUILD POWERFUL NARRATIVES
We work with you and your team to explore, clarify and refine your core narrative. We’ll examine assumptions, perceptions and beliefs of you and your market. Our narrative hierarchy helps organize it and make it a long term evolving asset for you. Try our Narrative Strength Assessment (TM)
We ensure your website, content and social strategy are all orbiting, contributing and extending the narrative. In other words, all your marketing efforts will begin to align and amplify one another. They’ll be connected and cohesive. Much more effective, much less stressful.
SET IN MOTION
We ensure you have the right message, medium, placement, presence and process to build and maintain your digital strategy. Our clients tell us it also helps with product strategy. We develop an integrated, multi-channel communications plan, content and assets.
Narrative Builders made a significant impact to our conversion rate with just some language changes. I highly recommend Deb’s narrative approach to increase marketing effectiveness and impact conversion rates.