pyramid

What is a narrative

and how can it help my company?

A simple, structured approach to clarity.

A narrative hierarchy has four core elements.

A great narrative helps people to connect to what you’re saying emotionally and intellectually.

It ensures that you are clear, resonant, practical and convincing.

A complete narrative may have more than these 4 elements, but this where you start.

Here's how we build them.

1

Why

What is your vision? What impact do you want to have on the world? What question are you working to answer?

2

How

What is your approach to the topic? What is your point of view, philosophy, or methodology that will enable you (unlike others) to make that vision real.

3

What

What exactly are you offering or asking for? (You'd be amazed how many websites don't have this straight)

4

Proof

This is where you build your credibility. It’s a great place for testimonials, data, analyst recommendations, awards, etc.

Build your narrative.

Start with a 5 minute call.