1. Tomorrow’s Online Talk on Narrative Warfare
The West Michigan Content Strategy Meetup invited me to talk tomorrow (April 25th) at noon. They record it, so if you can’t make it, you can watch it later. We’ll be talking about narrative warfare, it’s relationship to marketing, and the role of marketing professionals in helping to shape the future of our shared narrative landscape. Join in by signing up here: https://www.meetup.com/Content-Strategy-West-Michigan/events/249912295/
2. Sharing what we’re reading about Narrative Warfare
As you know, our work is mostly about helping companies, agencies and NGOs examine and explain why they matter. We build narratives. But this sideline obsession of how people are weaponizing narratives has been gaining our attention, as well as a lot of other people’s. So, we’re going to share more of what we’ve been reading, writing and thinking about how people build and use toxic narratives.
There is a lot of writing and research happening in the realm of information warfare old and new. Our team reads a lot of it. We thought you’d be interested in some of it. So we are going to start sharing some of what we’re reading.
Here’s a start on the topic of Media Literacy.
Here’s the Columbia School of Journalism (@cjr) talking about the impact of its efforts to increase Media Literacy. Spoiler alert – it’s working, and it should be spread throughout the land as quickly as possible, and they should continue to learn and improve as they have been doing.
At the same time, we have Dana Boyd’s (@zephoria) thoughtful counterpoint – “You Think You Want Media Literacy… Do You?” When we tell students what to trust and what not to trust, we are not developing critical thinking at all. So media literacy must focus on teaching students how to ask the right questions and evaluate the answers according to their own criteria. Or maybe it’s more abstract than that.
Even the questions we ask, and the manner in which we ask them, embody a set of beliefs – a narrative – that they must learn to recognize and question. So maybe media literacy is not exactly enough. Maybe we also need to learn to have civil dialog and debate with people we vehemently disagree with. Dana explains it better. Give it a read.
3. We’ll be less quiet this year.
We’ve had a busy year and we haven’t been sharing much. We’re starting to turn that around. If you’re curious about what we’re up to, if you are interested in Narratives, or if you have something you think we’d like to read, let us know: email@example.com