So I had a little LinkedIn learning today. I was trying to add a new role to my profile in preparation for announcing a new partnership with Atigro. What I ended up with were dozens of congrats on my new job and a few worried inquiries from Friends.
Atigro provides small and mid-sized businesses digital marketing as a service. They ensure you are found and appreciated by your market, and that you never have to make more than one call to get an update or problem resolved.
Narrative Builders is providing narrative and marketing strategy, positioning and messaging for their clients. It’s a great partnership, and I’m happy to be working with the team, who are both good people and very, very reliable tech providers. Our pilot project dropped the client’s bounce rate from 89% to 29%. Yeah. That was nice. More details on this partnership to come.
So, not only am I not leaving Narrative Builders, we are growing. A few updates on some great stuff:
1. Our new website will launch within a few weeks. If you get a message from me asking for feedback, please help me out. I’m only asking because I value your ideas.
2. I’ll be kicking off CMSWire’s DX Leader webinar series on Sept 14th. Details and links coming soon. If you think Narrative is a frou frou word that doesn’t matter much to your lead gen efforts, this 30 minutes will change your mind.
3. At DX Summit in Chicago this November, I’ll be rolling out the Narrative Strength Assessment on a larger stage and show how it applies to the Presidential candidates websites. This is a fun talk, and it may change your approach to experience and content permanently. I’ll also be doing a “Doctor is In” style seminar afterward where you can get your own 20 minute Narrative Strength Assessment. More info on the event and registration info is here.
4. Later in November, We’ll be offering more insight into how Narratives drive content strategy at the Gilbane Conference in Boston. We may also do some more “Doctor is In” there.
Your constant support has made this year a growth experience in many ways, and I am very grateful for it. If you know anyone who is in the process of examining their business and marketing efforts, let them know that they can do quick Narrative Strength Assessment on their own. Try it.
With gratitude for your warm wishes and excitement for the year ahead.