Narratives are systems of beliefs. Narratives are systems of beliefs that help you interpret the meaning of things. So if you want people to buy what you’re selling, its important that they can interpret the meaning of what you’re offering the same way you do. A nutrition fanatic will see a juicy cheeseburger very differently
In preparation for the DX Summit coming in the fall, Dom Nicastro interviewed me about what narratives are and why they’re so important. It’s published in CMSWire, But I’m sharing it here…… The best intentions about digital experience — and the desire to create stronger connections with customers — are destined to fall flat unless companies
These are the slides from my talk at this year’s Mid-Atlantic Marketing Summit. Thanks for coming and let me know what you think. Narratives are powerful. mid atlantic marketing summit 2016 from dllavoy
Is the idea of narrative too fluffy for you? Well, we’re going to harden it up. We can measure narratives. What we can measure we can manage and improve. The presidential candidate websites are perfect examples. Narrative is not just an abstract idea. Narratives are tangible things that can be evaluated, measured and intentionally strengthened.
Stay tuned, as we’re in the middle of doing a Narrative Strength Assessment on each of the major candidates’ websites. As we were going along, however, we put together this chart of the candidates facebook and twitter followers as of today, eb 1, 2016, the date of the Iowa caucuses.. Interesting, isn’t it?
This was our first narrative building workshop and it could not have gone better. Participants walked away with a new way of thinking, a box of work and a plan for taking it forward. David Roe, a CMSWire reporter, attended and wrote up a great summary of the morning. The slides from the 3-hour event