This was our first narrative building workshop and it could not have gone better. Participants walked away with a new way of thinking, a box of work and a plan for taking it forward. David Roe, a CMSWire reporter, attended and wrote up a great summary of the morning. The slides from the 3-hour event
Introducing the Narrative Strength Assessment
We’ve heard from a number of people that they need a more rigorous way to assess where they are with their narrative before they start planning to change or improve it. That makes sense to us. So, we’re sharing the basic framework we’ve developed to assess narrative strength. We hope you find it useful, and
Nike’s Soccer Narrative
This article was originally published in CMSWire. Narratives matter to brands. How you construct and convey your narrative has a profound affect on how people assign meaning and value to your products, and, of course, the likelihood that they will buy them. If you haven’t seen Nike’s Ode to the 2015 US Women’s Soccer Team,