It is not a bad idea, before attempting a complex collaboration, to paint a picture of what success looks like. It is not a bad idea to get people excited about the opportunity and to forge an emotional attachment to it. It is, in fact incredibly helpful to create a shared understanding of goals and
Celebrating three years of building narratives with you. Three years – we weren’t sure we’d make it that long. But here we are, and the momentum continues to build. We started with the idea that building out a larger narrative for your brand or for your cause would help you recruit customers, evangelists, and
Image from Flowing Data The controversy The laurel-yanni controversy exists because different people’s brains interpret the same sound differently, and each individual is deaf to the other person’s interpretation. The New York Times made a clever little tool to simulate what each side hears. If only we could create similar simulators in the politico-cultural wars.
1. Tomorrow’s Online Talk on Narrative Warfare The West Michigan Content Strategy Meetup invited me to talk tomorrow (April 25th) at noon. They record it, so if you can’t make it, you can watch it later. We’ll be talking about narrative warfare, it’s relationship to marketing, and the role of marketing professionals in helping to
I was delighted and thrilled to be invited to join a panel at a workshop entitled “Understanding Narratives for National Security Purposes.” Then I realized that I would be lined up with dozen narrative theorists, and worried what I’d have to contribute. And then I realized that I know something they don’t. Because all those
I’ve been working on finalizing the content for a new workshop we’re debuting next week in Rockville. As always, building out the content clarifies and improves the original objective. The theme here is clarity. I work on websites. Dozens in a year. Almost every site I see has two issue in common. The first is failing to say
Marketing has been driving new and innovative techniques to collect and leverage customer data. What are and what should be the limits to the collection and use of information? Should there be some kind of accountability for security? I discuss these and related issues in a new article published today in CMSWire. Read it and
Need fresh marketing thinking for the new year? We’re holding a workshop on Jan 18th in Rockville MD – we’ll cover how to do website homepage triage, how to craft a brand master narrative, and how to keep people interested. https://lnkd.in/gYVQ2hk if you’re interested in going and would like a discount code – let me know.
So I had a little LinkedIn learning today. I was trying to add a new role to my profile in preparation for announcing a new partnership with Atigro. What I ended up with were dozens of congrats on my new job and a few worried inquiries from Friends. Atigro provides small and mid-sized businesses digital
Narratives are systems of beliefs. Narratives are systems of beliefs that help you interpret the meaning of things. So if you want people to buy what you’re selling, its important that they can interpret the meaning of what you’re offering the same way you do. A nutrition fanatic will see a juicy cheeseburger very differently