What you do, who you do it for, why you do it, and how to get started.
Make the case your prospects need to hear.
When you make a case that resonates emotionally and rationally, you get conversions and people remember you.
You need to tell people where to look first. This will be some text that is larger or separated from the rest. Your readers’ eye will naturally then follow down the page from top left to bottom right.
Many websites forget to tell people what they actually do. You need to say what you do and for whom you do it. The vision thing is great (and we’ll work on that), but it doesn’t work without the context.
You’ve got their attention, now what? Make it easy and obvious to get the next bit of information, buy, register or contact you.
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