A great narrative is strong in 5 key areas.
Organization
Do you have an organized set of narrative or story elements?
Are they written down somewhere?
Is there general awareness and agreement on them within your organization?
Do they cover all of the right issues?
Presentation
How well are you presenting your story?
Does your website tell your story?
If not what does?
How easy is it to find and follow?
Are there other supporting assets? Blog? Content?
Clarity
How long does it take people to get it?
What questions are they left with?
Resonance
Does it stir hearts and minds?
Is it memorable?
Does it evoke your customers’ desires?
Does it make sense?
Do people want to be part of it?
Sharability
This is possibly the most important and most commonly overlooked element.
Can someone who’s seen or heard your narrative explain it to someone else?
Is it memorable?
Are you encouraging sharing?
Do you make it easy to share?
TAKE THE NARRATIVE STRENGHT ASSESSMENT
Download our Narrative Strength Assessment worksheet. You’ll quickly understand your strengths and weaknesses. Email it back to us, and we’ll give you a free analysis: Info@narrativebuilders.com
