A great narrative helps people to connect to what you’re saying emotionally and intellectually.
It ensures that you are clear, resonant, practical and convincing.
A complete narrative may have more than these 4 elements, but this where you start.
Here's how we build them.
1
Why
What is your vision? What impact do you want to have on the world? What question are you working to answer?
2
How
What is your approach to the topic? What is your point of view, philosophy, or methodology that will enable you (unlike others) to make that vision real.
3
What
What exactly are you offering or asking for? (You'd be amazed how many websites don't have this straight)
4
Proof
This is where you build your credibility. It’s a great place for testimonials, data, analyst recommendations, awards, etc.
