Overview:
This 3 hour workshop is appropriate for conferences or as a private team exercise. It is perfect for your next marketing offsite.
Syllabus:
Intro: What are narratives and why do they matter?
Measuring narratives – Identifying your narrative strengths, weaknesses and priorities
Narrative Building exercises: How to begin building the who, how, what and proof narrative elements.
Why it’s worth it:
Participants leave ready to introduce and pursue narrative strategy to others in their organization. They are prepared to recognize, assess an strengthen their corporate narrative
Overview:
This 3 hour workshop is designed for teams who are ready to begin building master narratives. It can be offered as a follow up to INS, or as a first step in a broader digital or narrative strategy engagement.
Syllabus:
- Introduction to narratives
- Examining existing narratives
- Identifying Audiences and story elements
- Narrative Building: Elements
- Narrative Building: Synthesis
- Narrative Building Buy in
- Narrative Building: Refinement and testing
- Next steps and forward momentum.
Why it’s worth it:
Participants leave with a solid start on a narrative, and prepared to take it forward. They know how this can assist other marketing and communications efforts.