202.838.6939 | info@narrativebuilders.com

1. Intro to Narrative Marketing Strategy

Marketing-Strategy

Overview:

This 3 hour workshop is appropriate for conferences or as a private team exercise. It is perfect for your next marketing offsite.

Syllabus:

Intro: What are narratives and why do they matter?
Measuring narratives – Identifying your narrative strengths, weaknesses and priorities
Narrative Building exercises: How to begin building the who, how, what and proof narrative elements.

Why it’s worth it:

Participants leave ready to introduce and pursue narrative strategy to others in their organization. They are prepared to recognize, assess an strengthen their corporate narrative

2. Narrative Discovery: building your master narrative

Narrative-Discovery

Overview:

This 3 hour workshop is designed for teams who are ready to begin building master narratives. It can be offered as a follow up to INS, or as a first step in a broader digital or narrative strategy engagement.

Syllabus:

  • Introduction to narratives
  • Examining existing narratives
  • Identifying Audiences and story elements
  • Narrative Building: Elements
  • Narrative Building: Synthesis
  • Narrative Building Buy in
  • Narrative Building: Refinement and testing
  • Next steps and forward momentum.

Why it’s worth it:

Participants leave with a solid start on a narrative, and prepared to take it forward. They know how this can assist other marketing and communications efforts.

TALK to US

Schedule your workshop today. 202.838.6939 | info@narrativebuilders.com

202.838.6939 | info@narrativebuilders.com

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